Glenarty Road
Atelier
Atelier
Where traditional variertals meets modernity in each bottle, presenting experimental wines with a story told through elegant design.
Location
Margaret River,
Australia
Services
Visual Identity
Packaging Design
Print Design
Industry
Retail
Year
2024
Where traditional variertals meets modernity in each bottle, presenting experimental wines with a story told through elegant design.
Location
Margaret River,
Australia
Services
Visual Identity
Packaging Design
Print Design
Industry
Retail
Year
2024
Background
Background
Our journey with the Atelier series was to encapsulate the essence of small batch, experimental wines through a branding system that spoke both of tradition and experimentation. Our challenge lay in elevating these wines to an ultra-premium tier, reflective of their meticulous crafting and experimental nature.
Background
Our journey with the Atelier series was to encapsulate the essence of small batch, experimental wines through a branding system that spoke both of tradition and experimentation. Our challenge lay in elevating these wines to an ultra-premium tier, reflective of their meticulous crafting and experimental nature.
THE ESSENCE OF ATELIER
In the world of winemaking, each choice reflects the soul of the vineyard. For the Atelier range, this meant sourcing diverse Pinot Clones, Shiraz, and Pinot Muscat from around the world, each bringing a unique story to the bottle. Our design had to mirror this uniqueness—blending classical European wine aesthetics with a journalistic touch that allowed the winemaker to share both the technical specifics and personal narratives of each wine.
THE ESSENCE OF ATELIER
In the world of winemaking, each choice reflects the soul of the vineyard. For the Atelier range, this meant sourcing diverse Pinot Clones, Shiraz, and Pinot Muscat from around the world, each bringing a unique story to the bottle. Our design had to mirror this uniqueness—blending classical European wine aesthetics with a journalistic touch that allowed the winemaker to share both the technical specifics and personal narratives of each wine.
THE ESSENCE OF ATELIER
In the world of winemaking, each choice reflects the soul of the vineyard. For the Atelier range, this meant sourcing diverse Pinot Clones, Shiraz, and Pinot Muscat from around the world, each bringing a unique story to the bottle. Our design had to mirror this uniqueness—blending classical European wine aesthetics with a journalistic touch that allowed the winemaker to share both the technical specifics and personal narratives of each wine.
THE ESSENCE OF ATELIER
In the world of winemaking, each choice reflects the soul of the vineyard. For the Atelier range, this meant sourcing diverse Pinot Clones, Shiraz, and Pinot Muscat from around the world, each bringing a unique story to the bottle. Our design had to mirror this uniqueness—blending classical European wine aesthetics with a journalistic touch that allowed the winemaker to share both the technical specifics and personal narratives of each wine.
We selected a mix of monospaced fonts paired with timeless serif typefaces, echoing the meticulous notes of a winemaker’s journal juxtaposed with the classic grace of European labels.
We selected a mix of monospaced fonts paired with timeless serif typefaces, echoing the meticulous notes of a winemaker’s journal juxtaposed with the classic grace of European labels.
THE ESSENCE OF ATELIER
This typographic strategy was not just a design choice but a narrative tool, allowing each label to convey the field notes' authenticity alongside the elegance of age-old wine traditions. The brand logotype sits at the top of each label, so underpinning each variant and wine type – allowing drinkers to collect the varieties and easily compare the clones from across the globe.
THE ESSENCE OF ATELIER
This typographic strategy was not just a design choice but a narrative tool, allowing each label to convey the field notes' authenticity alongside the elegance of age-old wine traditions. The brand logotype sits at the top of each label, so underpinning each variant and wine type – allowing drinkers to collect the varieties and easily compare the clones from across the globe.
THE ESSENCE OF ATELIER
This typographic strategy was not just a design choice but a narrative tool, allowing each label to convey the field notes' authenticity alongside the elegance of age-old wine traditions. The brand logotype sits at the top of each label, so underpinning each variant and wine type – allowing drinkers to collect the varieties and easily compare the clones from across the globe.
THE ESSENCE OF ATELIER
This typographic strategy was not just a design choice but a narrative tool, allowing each label to convey the field notes' authenticity alongside the elegance of age-old wine traditions. The brand logotype sits at the top of each label, so underpinning each variant and wine type – allowing drinkers to collect the varieties and easily compare the clones from across the globe.
"Working with Clint at TON Studio has been a remarkable experience. His ability to transform our brief into packaging that's not just beautiful but also captures the essence of the Atelier range is exceptional. The design resonates deeply with our customers, and while it's still early days, the enthusiastic response hints at a positive impact on our sales."
"Working with Clint at TON Studio has been a remarkable experience. His ability to transform our brief into packaging that's not just beautiful but also captures the essence of the Atelier range is exceptional. The design resonates deeply with our customers, and while it's still early days, the enthusiastic response hints at a positive impact on our sales."
Sasha McDonald
Sasha McDonald
Sasha McDonald — Owner + Winemaker
Sasha McDonald — Owner + Winemaker
"Working with Clint at TON Studio has been a remarkable experience. His ability to transform our brief into packaging that's not just beautiful but also captures the essence of the Atelier range is exceptional. The design resonates deeply with our customers, and while it's still early days, the enthusiastic response hints at a positive impact on our sales."
Sasha McDonald
Sasha McDonald — Owner + Winemaker
Credits
Credits
Client
Client
Glenarty Road + Rare Foods Australia
Glenarty Road + Rare Foods Australia
Industry
Industry
Retail / Wine
Retail / Wine
Location
Location
Margaret River, Australia
Margaret River, Australia
Year
Year
2024
2024
Services
Services
Visual Identity
Packaging Design
Print Design
Visual Identity
Packaging Design
Print Design
Design + Art Direction
Clinton Sutherland
Clinton Sutherland
Photography
Photography
Denni Van Huis — Texture
Clinton Sutherland — Packaging
Denni Van Huis — Texture
Clinton Sutherland — Packaging
Copywriting
Copywriting
Sasha McDonald
Clinton Sutherland
Sasha McDonald
Clinton Sutherland
Credits
Client
Glenarty Road + Rare Foods Australia
Industry
Retail / Wine
Location
Margaret River, Australia
Year
2024
Services
Visual Identity
Packaging Design
Print Design
Design + Art Direction
Clinton Sutherland
Printing & Construction
Photography
Denni Van Huis — Texture
Clinton Sutherland — Packaging
Copywriting
Sasha McDonald
Clinton Sutherland
More Work
More Work
More Work
Digital Strategy
User Experience
Product Design
Officeworks App
Officeworks App
Officeworks App
A centralised mobile design system for Australia’s largest office and technology shopping platform.
A centralised mobile design system for Australia’s largest office and technology shopping platform.
A centralised mobile design system for Australia’s largest office and technology shopping platform.
Branding
Packing
Art Direction
Glenarty Road – Fathoms
Glenarty Road – Fathoms
Glenarty Road – Fathoms
Creating a one of a kind icon, suspending a wine cellared 20 Fathoms under the sea.
Creating a one of a kind icon, suspending a wine cellared 20 Fathoms under the sea.
Creating a one of a kind icon, suspending a wine cellared 20 Fathoms under the sea.