Ton Studio

We took on the singular challenge of designing a package for Fathoms Cuvée, a wine not only aged under the sea but adorned with its natural artistry. This wasn't merely about aesthetics; it was about creating a fortress that would protect and celebrate each unique marine masterpiece.

Location

Melbourne, Australia

Services

Visual Identity
Packaging Design
Print Design

Industry

Retail

Year

2024

We took on the singular challenge of designing a package for Fathoms Cuvée, a wine not only aged under the sea but adorned with its natural artistry. This wasn't merely about aesthetics; it was about creating a fortress that would protect and celebrate each unique marine masterpiece.

Location

Melbourne, Australia

Services

Visual Identity
Packaging Design
Print Design

Industry

Retail

Year

2024

Background

Submerged Origins

Fathoms Cuvée redefines the crafting of sparkling wine with a twist from the deep. This small batch of chardonnay and pinot noir embarked on an oceanic aging journey, submerged ten fathoms deep into the marine currents of Flinders Bay, Augusta, Western Australia. Over thirteen months, each bottle is naturally rocked by the ocean's ebb and flow, instilling a unique complexity and texture that mirrors the rhythmic dance of the sea.

Background

Submerged Origins

Fathoms Cuvée redefines the crafting of sparkling wine with a twist from the deep. This small batch of chardonnay and pinot noir embarked on an oceanic aging journey, submerged ten fathoms deep into the marine currents of Flinders Bay, Augusta, Western Australia. Over thirteen months, each bottle is naturally rocked by the ocean's ebb and flow, instilling a unique complexity and texture that mirrors the rhythmic dance of the sea.

Challenges

UNIQUE Navigations

The primary challenge was to design packaging that preserved and showcased the delicate marine life adorning each bottle, transformed by the ocean into individual works of art. This task was compounded by the need to protect the bottles’ intricate exteriors from damage during handling and transport, while also fulfilling stringent legal packaging requirements.

Challenges

UNIQUE Navigations

The primary challenge was to design packaging that preserved and showcased the delicate marine life adorning each bottle, transformed by the ocean into individual works of art. This task was compounded by the need to protect the bottles’ intricate exteriors from damage during handling and transport, while also fulfilling stringent legal packaging requirements.

Identity

MARITIME TEXTURES

The identity is deeply rooted in its maritime saga, adorned with design elements that reflect its oceanic essence. The use a old-world inspired serif wordmark, oceanic photographic textures, moody poetry and a clever use of silver and clear foils inside and out not only enhances the visual depth but also captures subtle reflections reminiscent of sunlight piercing the ocean depths. This interplay of light and texture adds a layer of mystery and allure to the packaging.

Identity

MARITIME TEXTURES

The identity is deeply rooted in its maritime saga, adorned with design elements that reflect its oceanic essence. The use a old-world inspired serif wordmark, oceanic photographic textures, moody poetry and a clever use of silver and clear foils inside and out not only enhances the visual depth but also captures subtle reflections reminiscent of sunlight piercing the ocean depths. This interplay of light and texture adds a layer of mystery and allure to the packaging.

A depth of layers

To embody the fluidity and constant motion of the ocean, Coltskin embossing wraps the package, giving a tactile sensation that evokes the sea's undulating waves. This textural storytelling is paired with a uniquely interactive element: a poem spread across the rear three panels of the hexagonal box. To read the poem, one must gently rotate the bottle from left to right, mirroring the soothing sway of the wine as it rested beneath the waves. This design not only secures the bottle within but also engages the holder, making the experience of unveiling Fathoms Curvee as rhythmic and immersive as its oceanic maturation process.

A depth of layers

To embody the fluidity and constant motion of the ocean, Coltskin embossing wraps the package, giving a tactile sensation that evokes the sea's undulating waves. This textural storytelling is paired with a uniquely interactive element: a poem spread across the rear three panels of the hexagonal box. To read the poem, one must gently rotate the bottle from left to right, mirroring the soothing sway of the wine as it rested beneath the waves. This design not only secures the bottle within but also engages the holder, making the experience of unveiling Fathoms Curvee as rhythmic and immersive as its oceanic maturation process.

A depth of layers

To embody the fluidity and constant motion of the ocean, Coltskin embossing wraps the package, giving a tactile sensation that evokes the sea's undulating waves. This textural storytelling is paired with a uniquely interactive element: a poem spread across the rear three panels of the hexagonal box. To read the poem, one must gently rotate the bottle from left to right, mirroring the soothing sway of the wine as it rested beneath the waves. This design not only secures the bottle within but also engages the holder, making the experience of unveiling Fathoms Curvee as rhythmic and immersive as its oceanic maturation process.

A depth of layers

To embody the fluidity and constant motion of the ocean, Coltskin embossing wraps the package, giving a tactile sensation that evokes the sea's undulating waves. This textural storytelling is paired with a uniquely interactive element: a poem spread across the rear three panels of the hexagonal box. To read the poem, one must gently rotate the bottle from left to right, mirroring the soothing sway of the wine as it rested beneath the waves. This design not only secures the bottle within but also engages the holder, making the experience of unveiling Fathoms Curvee as rhythmic and immersive as its oceanic maturation process.